Events are about making memories, many, particularly the family ones, are about something to celebrate. With corporate events you want your guests engaged and still talking about your event long after it’s over.
So how do you make your occasion really memorable?
Location, location, location plays a huge part. Does your venue deliver everything you need in terms of size, accessibility, power, wifi and accommodation? For a corporate event do you need break out rooms alongside a main conference or dinner space? For a family occasion is there space for a band or entertainment? Do you have a room with a view for added wow factor? Do you need bedrooms for visitors to stay over, are there some nearby if not on site, can a group rate be organised?
Food at your event obviously plays a part; are you using outside caterers or those that the venue provide? Give your menu careful consideration; you don’t want to be overfeeding people at lunch time and having them dozing off mid afternoon. If you can bring outside catering in there’s an abundance of quirky street food traders now who can give your menu that personal touch, I’m a huge advocate of supporting small, local businesses.
Similarly drinks tie in with your food offering. Do you need tea, coffee and water available through the day? Do you need a bar service? Do you need reception drinks, cocktails or champagne available for toasts? Have you considered a custom drinks menu to tie in to a theme (if you’re have one)?
Entertainment adds so much, do you want a DJ who can keep people dancing or a live band to entertain or maybe a mixture of the two? Have you considered something to keep any younger guests amused? Magicians, balloon twisters and caricaturists can a little extra for the young and old alike.
Do you want a theme for your event? For balls and gala dinners it’s a nice touch; bring in some glamour with 007, some dressing up fun with the Greatest Showman or some seasonal touches with a Winter Wonderland. Or give your wedding a music festival, bohemian or dressing up look?
And then styling. For your corporate conference you need your branding right and on message, do you have a hashtag that your exhibitors and guests are using consistently?Have you got your logo and any sponsor logos prominently displayed? Have you got any evening decor in corporate colours, tied in to the event logo or themed for the occasion?
For personal events you can adopt a classic approach, go crazy with design ideas or find something somewhere in the middle. With weddings there’s frequently a chosen colour which appears in bridesmaid dresses, ties, flower designs, balloons, chair sashes and into paperwork, such as save the date cards, invitations and place markers.
Getting your guests relaxed and enjoying themselves gives that buzz that creates a great event and when you know you’ve got everything all organised, looking great with great menus and fabulous entertainment then you’ve nailed it!
It’s a lot to think about and a lot of questions to answer and that’s why many people turn to event planners with clipboards and check lists to pull things together and keep everything on track.