Berries Beans & Beer Case Study
Berries Beans & Beer was conceived in 2016 while running a mobile bar for Has Bean Coffee’s 5th birthday. The idea of a festival bringing together a variety of different high quality drinks with something for everyone was born with the idea of hosting it at the Crewe Heritage Centre.
Organised and financed by myself with support from a group of friends and a team of volunteer staff, it’s developed into an unmissable highlight in a town where there aren’t a huge amount of events happening.
Simple ideas, like one glass for everything, using local bands who could be brought on board to promote the event, likewise with food traders has seen this event grow year on year and become financially viable.
A gradual drip feed of information, teasers and memes are fed throughout the year to keep the website and social media channels active and relevant before a big push in the new year towards the event at the end of April.
In 2018 corporate sponsors were sought to see the event expand and also for Berries Beans & Beer to be able to give back to charities through beer sponsorship and cement us as part of the community.